On April 5, the reporter learned from the Municipal Tourism Foreign Affairs Bureau that tourism market of this Qingming small holiday was very hot and the city received a total of 740,900 visitors, total tourism revenue of 494 million yuan, including: receiving 141,600 overnight visitors, overnight tourism income of 144 million yuan; receiving 599,300 day-trippers, day trip income of 359 million yuan. No major tourist safety incidents and no major tourist complaints.

The main feature of the tourism market was more rational in the travel. Under the guidance of rational travel, self-driving visitors chose the relatively close distance and self-driving visitors in the far distance area were significantly less than the Golden Week’s. The proportion of family travel with fitness, hiking, mountain climbing, riding, experience farming, suburban outing and other health and leisure activities as the main was higher. The surrounding attractions, rural tourist area, famous villages and towns became the best choice for the nearest travel.

The star hotel occupancy rate remained high. The average occupancy rate of star hotels in the city during this Qingming small holiday was over 89%. The room occupancy rate of economy hotels and rural tourism spots was over 86%, mainly reflecting the high occupancy rate in main city, scenic spots and family hotels, boutique village hotels and home stay.

The most popular was folk tourism in rural areas. During Qingming small holiday, the meals in the Beihu Aishang Sanhe rural tourist area were all set out every day. There was a distinctive QQ farm and visitors could enjoy the fun of personally planting the fruits and vegetables and picking. The tourist area also launched a series of farming experience activities and a constant stream of visitors came here to experience; with the continuous innovation of tourism promotion and continuous increasing of promotion efforts, Rucheng Jinshan Village also attracted many visitors during the festival. The scenic spots with cultural connotation and folk culture become the new tourism highlights in our city.